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Google Adsense

rated: Google Adsense was Rated: 3 out of 5
 
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money.
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Google Adsense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Google Adsense for content


Enhance your site—and your profits.
  • Maximize your website revenue

  • Show your users ads they'll be interested in

  • Tap into a network of thousands of search advertisers

  • Start serving Google ads in just minutes

Keep your users coming back with contextually targeted ads.
You want to make more money from advertising, but you don't want to serve untargeted ads to your users. Google Adsense™ solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

Access thousands of advertisers with minimal effort.
Signing up and maintaining relationships with advertisers is a full-time job. Luckily, Google Adsense does it for you. Our advertisers range from global brands to small local companies, in categories ranging from Education to Travel, Mortgages to Patio Furniture and just about everything in between. Best of all, once you get started, the AdSense program requires virtually no maintenance.

Rev up your site's revenue potential.
When you display Google ads on your website, you'll be maximizing your revenue potential. Google places relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over AdSense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

When your content changes, so do your ads.
Google Adsense technology goes beyond simple keyword or category matching. We work hard to understand your content and deliver ads that are relevant to specific pages, automatically, no matter how many thousands of pages your site may have, or how specialized or broad your content. As your content changes, Google's ads change to match. And since our ads are also targeted by country, global businesses can display local advertising with no additional effort.*

Safeguarding your business standards is our business too.
We're committed to maintaining our customers' business standards. That's why Google Adsense features these safeguards:
  • Competitive ad filters. You can block competitive ads, or other ads you want to keep off your site, simply by telling us which URLs to block.

  • Ad Review. Before ads appear on your site, they're reviewed using a combination of human and automated processes. The review process takes into account a variety of factors, including the quality of the ad and whether it's suitable for all audiences.

  • Sensitive content filters. At times, certain ads may be inappropriate for some pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.

  • Choose your own default ads. In the unlikely event that Google is unable to serve targeted ads on your page, we offer you the option of displaying a default ad of your choice. This ensures that your advertising space is always being used as effectively as possible.

Customize ads to complement your site.
You spend lots of time perfecting your website's look and feel, and we want AdSense to fit in. So we let you customize the appearance of your ads to fully complement your site by choosing from over 200 colors and 24 pre-set color palettes (you can create and save your own custom palettes using a simple point-and-click color selection tool.

Track your earnings with online reports.
With AdSense, you can monitor your ad performance with customizable online reports that offer details like the number of page impressions, clicks and click-through rate. You can track the performance of specific ad formats, colors and pages, and spot trends quickly and easily. Our flexible reporting tools let you group your pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, category and more.

And best of all, of course, you can check your earnings anytime.

Google Adsense for search


Your visitors discover the Web. You discover more revenue.
  • Monetize more web pages

  • Harness the power of the Google search engine

  • Let your visitors search the web from your site

  • Provide visitors with an even better online experience

  • It's easy to apply online

Combine Google search with AdSense to monetize more web pages.


It's a fundamental business rule: what's good for your customers is good for you. And that makes Google search a very good idea indeed.

Adding the Google search box to your website puts our search engine at your visitors' fingertips. And combining search with AdSense puts Google's base of advertisers to work for your bottom line.
Google search means more traffic.

As the world's largest search engine, Google provides search services to some of the Web's most popular sites, including Amazon, AOL, AT&T Worldnet, EarthLink and the New York Times. Every day we serve millions of users who know our no-paid-inclusions policy means they're getting totally unbiased results. And the better user experience that Google search offers means your visitors will spend more time on your site and return more often. AOL, for example, says Google search has increased search traffic by 33% and boosted customer satisfaction with search results.1

And search results pages mean money.
Google Adsense combines Google's search technology with thousands of keyword advertisers to deliver targeted text-based ads to search result pages. People find these ads useful and click on them, and when they do, Google pays you.

It's that simple—and that powerful.

FEATURES

Customize your search pages.
You can use our standard Google search box and search results if you want to get started as quickly as possible. But in just a few minutes you can customize the look and feel of the Google search box to match your site. Just add your logo and match the search results to your site by changing the colors of the background, title, text, URL and more. There are more than 200 colors to choose from.

Let your visitors search the web—or your website.
With Google search, your visitors can search the Web from your website. And if we've already crawled your website (and we probably have), our SiteSearch feature will let them search your own site as well. And our SafeSearch option excludes pages with adult-themed content from search results.

We'll host the search results for you.
Google doesn't just provide search technology and advertising—we host search results pages as well. So you don't have to pay for software or technical expertise to add search to your site, and you don't have to pay to host it, either. What's more, Google's system administrators are dedicated to keeping your search up and running 24 hours a day.

Find out what your visitors are looking for.
Wondering what your users are searching for on your site? The Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information.

Filter out unwanted ads.
Google combines filtering technology, an editorial team, and your input to create a robust set of filters that are right for you, including:
  • Review. We use a combination of human and automated processes to review ads across the Google Network before they're shown on publishers' sites. This review process takes into account numerous factors, including an ad's quality and its suitability for all audiences.

  • Customizable filters. You can filter competitive ads from partners with whom you have exclusive relationships, or others you want to block.

Track your results online.
You can track the number of queries, clicks, clickthrough rate—as well as your AdSense earnings—via a web-based account which you can easily update at any time.






Date Added to Directory: 12/19/2005, Current Content: 9/2/2010, Days in Directory: 1718
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