Brand Portfolio
Travellers everywhere recognize the Samsonite brand for its mix of style, quality and reliability. Today, everyone can find the perfect Samsonite solution for his/her lifestyle and budget requirements. Samsonite's unrivaled range of brands goes well beyond Luggage, extending from high-end hardside Samsonite will seek to create strategic alliances, combining the strengths of Samsonite with other partners or brands.
The World of Samsonite - Brands
Samsonite: All Samsonite Luggage and travel accessories aim to make traveling a worry-free and pleasurable experience. Samsonite Blacklabel: A made in Italy project that launched Samsonite into the world of top level fashion brands. American Tourister: Acquired in the U.S. in 1993, American Tourister Luggage offers quality at a moderate price. Trunk & Co: Trunk & Co offers a range of Backpacks, bodybags and duffles combining sporty appearance with essential features. Hedgren: By acquiring distribution rights to the Hedgren bags, Samsonite reaches out to a younger and more adventurous market segment. Lark: Lark products are made of top quality materials and boast highly functional features, designed for professional business travellers. Lacoste: Samsonite and La Chemise Lacoste have a worldwide Licensing Agreement covering a number of Lacoste Products such as bags, travel items and small leather goods for everyday use. Samsonite by Starck: A line of Luggage that combines the ultimate in elegance with the expertise of a great brand.
Vision & Heritage
Samsonite not only enjoys the highest brand awareness in the Luggage industry, the company also has an excellent reputation for other quality products. Brand charisma has prompted Samsonite to share its brand heritage with other quality products in the travel and leisure sector. Which is why Samsonite licenses its trademark for use on travel-related products that are made and sold primarily by appointed licensees.
Date Added to Directory: 6/13/2005, Current Content: 9/6/2008, Days in Directory: 1181
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