The Reader's Digest Association, Inc. (NYSE: RDA, RDB) is a global leader in publishing and direct marketing, creating and delivering products that inform, enrich, entertain and inspire people of all ages and cultures.
The Reader's Digest Association, Inc. (NYSE: RDA, RDB) is a global leader in publishing and direct marketing, creating and delivering products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine, Reader's Digest, is published in 48 editions and 19 languages and reaches almost 100 million readers around the world each month. Other products include: Select Editions; books on do-it-yourself, home improvement, cooking, health, gardening and other topics; children's books; recorded Music collections; home videos; and special interest magazines including Walking, The Family Handyman, American Woodworker, New Choices: Living Even Better After 50, Moneywise and Benchmark.
Reader's Digest is widely known and respected for its editorial creativity and direct marketing expertise. The Company has built a global customer base that ranks among the world's largest. Today, the Company is expanding into other distribution channels including direct-response television, display marketing, catalogs, retail and the Internet.
The Reader's Digest Association, Inc., was founded in 1922 by Lila and DeWitt Wallace. The Company went public in 1990, trading as "RDA" (Class A Nonvoting Stock) on the New York Stock Exchange. In 1992, Class B Voting Common Stock was listed on the NYSE as "RDB."
Date Added to Directory: 5/1/2001, Current Content: 9/7/2008, Days in Directory: 2686
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